Industry Census

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Intro

Every two years we assess the gender balance of our industry. Our last data is from 2015. While the industry is completely balanced 50:50 in overall numbers, women make up 18% of those at CEO/MD/Managing Partner level. The positive news is this has risen by 6% since 2013.

There are other gendered areas. Account management is 71% female vs 29% male. Digital programmers and web designers are 78% male vs 22% female. HR and training are 80% female vs 20% male. Creative roles are generally about 70% male vs 30% female.

69% of all agencies provide paid maternity leave. While this may seem a drop of 4% on 2015 we put that down to the changes in the agencies responding to the survey each year. The number of agencies offering paid paternity leave has risen by 16%.

Staff → Key Findings

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69% of all agencies provide paid maternity leave.

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Comparative stats from IBEC show 60% of all IBEC members offered paid maternity leave of some kind in 2013.

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While those offering paid paternity leave grows.

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57% of respondents say they offer paid paternity leave, up from 43% in 2015.

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We're more international than we thought!

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For the first time we know 9% of all employees are EU (non Irish) or international.

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Staff → Breakdown

Staff → Maternity Leave

Staff → Paternity Leave