IAPI currently has 57 member agencies drawn from the Irish advertising industry: creative, media planning and buying, digital and full service communication agencies. A full list of members is available at our website. This is the fourth year we have conducted the research allowing us to track progress.
Of the 53 IAPI members invited to participate, data was submitted for 46 agencies, representing a response rate of 87%. 28 define themselves as creative/full service/digital agencies and 18 define themselves as media agencies. We believe this is most authoritative and comprehensive overview of Irish advertising and communication agencies. We are pleased to be able to share information about our wonderful sector so that those who work in it can get a great overall picture of ad-land.
Our thanks to the agency Managing Directors, Chief Financial Officers and HR heads who contributed the data. We owe you! You can find out more about what IAPI do here. This years playful animations were created by recent NCAD graduate Conor Nolan.