Industry Census

Industry

Industry

Intro

Employment in IAPI member agencies stands at 1,774, the highest since 2013. Employment levels have grown by 32.2% in 4 years. Creative agencies employ more people 962, compared to 592 in media agencies. There are with 220 part time workers in the industry.

It’s a young people’s business; 45% of all employees are under 30. Only 5% are over 50 years old. The average age in creative agencies is 35, while it’s 32 in media agencies.

There is a high level of staff churn, 305 people moved jobs last year while 435 people were hired.

Income for creative agencies has dropped by 14% between 2014 and 2015 reflecting a number of trends perhaps: international creative campaigns which are only adapted for the Irish marketplace, as well media owners and media agencies creating more content for clients. However by contrast media billings are up 10%. (This is based on direct agency comparison with those completing the survey last year).

Nearly 1/3 of all agencies report skills gaps.

Industry → Key Findings

Industry

Industry

We're in a constant state of flux.

Industry

305 people moved jobs while 435 people were hired.

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Industry

Industry

The amount of over 50's employed continues to shrink.

Industry

45% of creative agency staff and 58% of media agency staff are millennials. Only 7% of employees are over 50.

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Industry

Industry

We're getting bigger as an industry.

Industry

Employment in IAPI member agencies stands at 1,774, the highest since 2013.

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Industry

Industry

A tale of two cities…

Industry

Income for creative agencies has dropped by 14% between 2014 and 2015. However by contrast media group billings are up 10%. (Based on direct agency comparison with those completing the survey last year).

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Industry → Breakdown

Industry → Employment

Industry → Age Profile

Industry → Staff Churn

Industry → Income