Industry

Industry

Intro

Employment in IAPI member agencies stands at 1,830, the highest since we began the research in 2013.

69% of creative agencies have 50 or less staff, in media agencies it's 33% with under 50 employees.

Within that our membership is a real mix. The smallest creative agency employs 9, the largest 150. The smallest media agency/group employs 23 people, the largest 281 so we’re a varied bunch.

The age profile of the industry remains startling young with a majority of millennials: 45% of all agency employees are under 30. Only 6% are over the age of 51.

There is a high level of staff churn, 463 people were hired, while 278 left their agency (either to go to another agency or elsewhere).

We took a basket of 13 creative agencies who have faithfully completed our survey for the last 3 years. The trend data suggests that creative agency income is dropping and media agency billings are rising.

41% of agencies report a skills gap. Digital in its broadest sense is the bigger area where agencies report skills gaps.

Census 2017

Industry

We’re growing but we’re just as restless as ever.

Employment in IAPI member agencies is up 3% this year to 1,830. But within this number is a story of coming and going, with 463 people being hired and 278 moving job.

Breakdown

Employment

Staff Churn

Census 2017

Industry

Millennials have taken over.

Approximately 64% of the industry are aged between 21 and 35. As this number grows, the amount of over 50s continues to decline.

Age Profile

Census 2017

Industry

We’re experiencing mixed fortunes.

Creative agencies are under increasing pressure with income being down 3% this year. For media agencies things are rosier, with billings up 11%.

Income

Census 2017

Industry

When looking for new business, we’re broadening our horizons.

Since last year there’s been a 16% increase in international business.