Industry
305 people moved jobs while 435 people were hired.
The Institute of Advertising Practitioners in Ireland (IAPI) is the trade body representing advertising agencies across the spectrum: creative, media, digital and full service.
Every year we commission Amárach Research to conduct a survey of our members to capture key industry data. The research also captured insights and forecasts from senior stakeholders in member organisations on trends within the industry.
Industry
The amount of over 50's employed continues to shrink.
Industry
45% of creative agency staff and 58% of media agency staff are millennials. Only 7% of employees are over 50.
Staff
69% of all agencies provide paid maternity leave.
Staff
Comparative stats from IBEC show 60% of all IBEC members offered paid maternity leave of some kind in 2013.
Staff
While those offering paid paternity leave grows.
Staff
57% of respondents say they offer paid paternity leave, up from 43% in 2015.
Future
Challenge: Finding and retaining talent.
Future
Given the level of staff churn and changing skillset needs of agencies, this is a constant challenge.