The Advertising, Creative Marketing & Media industry is a vital part of the Growth Engine for Ireland. Our purpose is to promote and enhance our reputation as a results-focused industry, continually helping to improve its’ effectiveness and so grow our members’ business.Charley Stoney, CEO, IAPI
The Institute of Advertising Practitioners in Ireland (IAPI) is the trade body representing agencies across the full spectrum: creative, media planning and buying, digital, experiential and full service.
Every year we commission Amárach Research to conduct a survey of our members to capture key industry data. The research also captured insights, trends and forecasts from senior stakeholders in our member organisations.
This is now the Go-to-Guide for information for an industry that is worth at least €1bn to the Irish Economy and is estimated to employ 5,500 people, both directly and indirectly.
We had a 79% response rate to this year’s survey. Of the 53 agencies invited to participate data was submitted by 42 members – 20 Creative agencies and 22 Media agencies - representing just over 1,800 employees.
We’d like to thank all the Agency Leaders, especially the Financial Directors for their support in providing such detailed and invaluable information.