Industry Census

The Institute of Advertising Practitioners in Ireland (IAPI) is the trade body representing advertising agencies across the spectrum: creative, media, digital and full service.

Every year we commission Amárach Research to conduct a survey of our members to capture key industry data. The research also captured insights and forecasts from senior stakeholders in member organisations on trends within the industry.

Industry

Industry

We're in a constant state of flux.

Industry

305 people moved jobs while 435 people were hired.

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Industry

Industry

The amount of over 50's employed continues to shrink.

Industry

45% of creative agency staff and 58% of media agency staff are millennials. Only 7% of employees are over 50.

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Staff

Staff

69% of all agencies provide paid maternity leave.

Staff

Comparative stats from IBEC show 60% of all IBEC members offered paid maternity leave of some kind in 2013.

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Staff

Staff

While those offering paid paternity leave grows.

Staff

57% of respondents say they offer paid paternity leave, up from 43% in 2015.

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Future

Future

We're optimistic.

Future

77% of all respondents forecast growth for their agency in 2016.

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Future

Future

Challenge: Finding and retaining talent.

Future

Given the level of staff churn and changing skillset needs of agencies, this is a constant challenge.

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